New Media Channels

...And I don't really like it.

Still unclear as to the goal of Hulu's ad campaign. If it's to reach those who don't know anything about the service, the ads do little to explain the value proposition. If it's to reinforce the brand for those who already know about the premium content site, then it's fun yet pointless fluff.

Somewhere I'd like a message such as "Hulu is an online service that allows you to watch your favorite shows in their entirety in high quality from you PC (or Mac)." I can hear the resounding "Really, I never know that" come from Middle America who doesn't know Hulu from Vudu. I did like the Denis Leary ad, but that's only because I like Denis Leary.